Roha Flower is a flower shop based in Hackney Wick, where creativity and nature meet.
Florist
Jenny Kim
My journey with flowers began with a strong desire to create pieces that carry meaning. Instead of following trends, I was captivated by the lovely, understated language of seasonal flowers and how they naturally respond to time, place, and emotion.
I started my floristry training in South Korea, where I completed professional courses and gained hands-on experience in both independent flower shops and high-end retail floristry. This foundation not only shaped my creative vision but also deepened my understanding of precision, pace, and the finer details of premium floral arrangements.
After moving to London, I continued to refine my skills and explore new techniques. In 2024, I opened my own floral shop in Hackney Wick, which has given me the perfect space to fully express my vision and connect more intimately with my clients.
Today, I work with local clients and am expanding into exciting projects, including collaborations with brands, hotels, events, and weddings. My approach is rooted in storytelling, seasonality, and thoughtful craftsmanship, allowing me to create floral designs that feel personal, intentional, and beautifully connected to their surroundings.
Storytelling: Every flower begins with a story. We design with intention, translating personal moments, emotions, and memories into floral forms that feel honest and alive.
Seasonality & Sustainability: We work with seasonal flowers and follow the rhythm of nature. Each stem is sourced responsibly, grown without harmful chemicals, and selected for its natural beauty.
Craft & Sensitivity: Each arrangement is handcrafted using traditional techniques that respect the natural shape and movement of every stem. The result is work that feels considered, expressive, and quietly refined rather than over-styled.